Investment and market
Why High-Net-Worth Investors from the UK Are Increasingly Choosing Greece
UK Tax Law Changes and Interest in Greece
Changes in UK tax legislation have forced many international investors to review their wealth management strategies. Following the abolition of the Non-Dom tax status, which was used by approximately 73,000 foreign residents, high-net-worth entrepreneurs are increasingly turning their attention to European countries with attractive tax systems and growing economies.
Greece is becoming one such country.
In recent years, Greece has transitioned from a financial crisis to one of the most dynamically developing economies in Europe. The country’s economy demonstrates steady growth, international rating agencies have restored Greece’s investment-grade status, and foreign investor confidence continues to strengthen.
Dynamics of the Greek Real Estate Market
This is particularly noticeable in the real estate market. According to the Bank of Greece, foreign investment in real estate reached €2.75 billion in 2024, an increase of approximately 28.9% compared to the previous year. Despite high interest rates in Europe, international capital continues to flow actively into the Greek market.
Residential Price Dynamics
According to official statistics from the Bank of Greece:
- 2024 — growth of approximately 8.6%;
- 2025 — approximately 7–8%;
- Early 2026 — another 5–6% year-on-year.
Key Locations and The Ellinikon Project
The highest demand remains in Athens, particularly in Glyfada, Voula, Vouliagmeni, and Elliniko, where the country’s largest investment projects are being developed.
One of the main drivers of growth is The Ellinikon project, valued at over €8 billion — Europe’s largest urban regeneration project. It includes:
- modern residential complexes;
- a business district;
- a yacht marina;
- world-class hotels;
- retail spaces;
- the largest coastal park in the Mediterranean.
This project is already having a noticeable impact on property values across the entire southern coast of Athens.
Advantages of Investing in Greece
For international investors, Greece is attractive not only due to its growing real estate market. The country offers:
- special tax regimes for eligible foreign investors;
- European Union membership;
- high safety levels;
- a mild climate and quality infrastructure;
- high rental demand.
It is important to note that official statistics do not confirm a mass relocation of capital specifically from the UK to Greece. However, following tax reform, more and more high-net-worth families view Greece as one of the most promising European jurisdictions for long-term investments and asset diversification.
Q&A and Investment Support
If you want to learn more about buying real estate, construction, investments, or tax features in Greece, visit the AILIT Group FAQ section.
AILIT Group supports clients through all stages of the investment process — from land acquisition and legal due diligence to design, construction, and property management.
Article reviewed by Alexey Fatuev — expert in construction and real estate development in Greece.